Re-branding Greece: 7 tips for Sustainable Nation Branding

Between 2009 and 2011, Greece went from being seen as a full member of the eurozone to Ground Zero in the Nation Brand Index, the concept of measuring global perceptions of countries across several dimensions like culture, governance, people, export, tourism, investment and immigration. The impact of the global financial crisis, in combination with deplorable state management, exaggerated austerity measures, intense popular anti-austerity protest and, the demonization of the country by European media was devastating. In addition, many European politicians used the Greek crisis to monopolize the debate, changing the subject from job creation and investments to panic-driven austerity. So how r

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