Crisis communication: How to deal with it successfully every single time

Crisis has become a part of our lives. We live in a knowledge society in which nothing lasts and everything changes. Whether it is an airplane catastrophe, an institutional crisis, a natural disaster, a nuclear accident, a terrorist incident, a dioxin affair, a stock market crash or a company closing down, crisis has become an everyday topic. Crises can be complex with unpredictable effects and can move fast. The most important thing to remember concerning a crisis communication strategy is that you should not begin to draft it once the crisis is there. Effective crisis communication is built on preparation. It necessarily involves a number of considerations about whom, when, what and how to

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