8 strategic ways to communicate Europe

​ “Accuracy, Authenticity and Interest” was the slogan of Ivy Lee, one of the founding fathers of public relations, creator of the press release and pioneer in the field of crisis communications. Almost 100 years later, this slogan remains at the core of sustainable public relations. Though it takes long years to be built, an organizations’ reputation can be rapidly damaged. This can happen to any kind of organisations including a supranational union like the EU. In spite of the fact that the EU has given more than 65 years of peace in Europe, the euro crisis has paradoxically been its biggest media breakthrough. People from all over the world started to follow EU-related news because of the

Six valuable tips for your next event

Brussels, with its distinctly international flavor, famous historic monuments and memorable venues is one of the most cosmopolitan cities in Europe. As host of the EU institutions, NATO headquarters, diplomatic missions, NGOs, lobbyists, press correspondents and multinational corporations, it is a unique world centre of political and economic decision-making. Discover here below what you need to know to host your best event yet in Brussels: 1. Set your goals and objectives First you have to define the objectives of the meeting. What do you want to achieve? What is the desired outcome? Is it raising awareness? Promoting ideas? Reaching a specific number of participants? Achieving media covera

  • Twitter Black Round
  • Facebook Black Round
  • Google+ Black Round
  • LinkedIn Black Round

© Copyright 2020 Stavros Papagianneas

Brussels Belgium | sp@stpcommunications.com | +32 2 880 37 65