Rebranding Europe: the book

In recent years the EU has spent a lot of time and money on communicating with its citizens, explaining its policies and its purpose. Nevertheless, this communication has been high on jargon and low on impact. Winston Churchill once said that the difference between poor management and leadership is communication. During the Second World War, the radio was one of the few media for disseminating messages directly to the public. With his charisma and outstanding communication skills, the British prime minister managed to mobilise not only his own country but the whole world. While he spoke, millions of citizens listened and supported him in the campaign against fascism, intolerance and discrimi

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© Copyright 2020 Stavros Papagianneas

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