10 Essential Steps in Crisis Communications

In the digital age, crisis has become a part of our lives. An unexpected crisis, in combination with the immediacy of social media, makes crisis communication and reputation management critical. Whether it is an airplane catastrophe, a nuclear accident, an institutional crisis, a terrorist incident, a dioxin affair, a stock market crash or a company closing down, crisis has become an everyday topic. Crises can be complex with unpredictable effects for both private and public sector and can move fast. Good examples of crisis management are harder to remember Let’s take a look at some relevant cases of poor crisis communications of major organisations such as Thomas Cook, Volkswagen and Air Ma

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