Trust me, content will stay king in 2018

In January 1996, Bill Gates wrote an essay titled "Content is King", which was published on the Microsoft website. He begins by saying: "Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting." More than two decades later, needless to say that Gates was right in his predictions. Internet has brought us several new mainstream communication tools, which revolutionary saved us time in creation and delivery of content. In several years time we have extended the tools openly accessible to everyone to many new forms of information presentation. As marketing tries to keep pace with technology, the terms we use to describe certain tactics and st

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