The Value of Content Marketing and Social Media : The Virgin case

When the social media creators first developed their platforms, it was meant to be a digital space for friends and family to connect and share photos and interests. They had no intention for their interactive platforms to be someday leveraged as the most powerful online marketing tools. Today, that’s exactly what social media platforms such as Facebook, Instagram, Twitter, and LinkedIn are. When it comes to content marketing and social media, no other organisation has adopted both with as much enthusiasm as the Virgin Group. The company, which in 2016 had a reported revenue of € 22.1 billion, demonstrates the value of content marketing and social media presence. Virgin Group is one of those

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