Personal Branding is Paramount

It’s been a little over 20 years since Tom Peters first coined the term “personal branding” in his Fast Company piece, “The Brand Called You.” The concept was simple: all workers must be in control of their own careers. It sparked a phenomenon where many people started to perceive themselves as brands. It became all about having that distinct voice and signature image that made you recognisable to everyone from your colleagues to your stakeholders and clients. It was far more than just your reputation, but a unique professional identity that set you apart. Over the next two decades, personal branding evolved as the digital revolution rose, and social media accounts became the new resumes and

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