From Zero to Millions

Creating content is a resource-intensive activity. However, the harder part is arguably getting people to view that content. If you are struggling to increase your readership and gain loyal readers and customers, you could do worse than follow the example of Quartz. Jay Lauf, the publisher of Quartz, described during a Content Marketing World talk the challenges publishers face over recent years and how the news website grew its audience to millions. He shared some valuable tips that you could use to increase your following. Mobile-First Approach Quartz discovered that executives consume news on phones rather than desktops, and so it adopted a mobile-first approach, ensuring its target audie

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