Unlocking the magic of communication

November 28, 2019

Now is an excellent time to think about your 2020 PR reading list and start the new year with big ideas. Whether you are a communications professional on the lookout for case studies from leaders in your field, a chief executive or an entrepreneur wanting to improve the way you communicate, there is something in my list of PR & communications books...

October 15, 2019

Nowadays, immigration is one of the most debated issues in Europe. Despite several studies showing that migration represents a positive contribution to the countries of destination, a large part of Europeans believe that it's more a cost rather than a benefit. Some Europeans consider that immigrants are not willing to integrate into their host soci...

The president of the European Commission Jean-Claude Juncker said that he regrets not intervening in the Brexit referendum and the EU could have ''destroyed the lies'' that led to Britain voting to leave the EU. Speaking at a press conference last week Juncker said that David Cameron, UK's prime minister at the time, asked him not to interfere in t...

April 2, 2019

Being a professional communicator in Brussels and the EU political system can be a challenge, and those of us entering this world for the first time can be forgiven for thinking that communicating with EU policymakers should be more straightforward than it is.

The EU has an important election in May this year. There has never been so much interest i...

February 14, 2019

Creating content is a resource-intensive activity. However, the harder part is arguably getting people to view that content. If you are struggling to increase your readership and gain loyal readers and customers, you could do worse than follow the example of Quartz.

Jay Lauf, the publisher of Quartz, described during a Content Marketing World talk t...

January 15, 2019

According to the March 2018 Eurobarometer on fake news and online disinformation, 85% of the citizens in the EU perceive fake news as a problem in their country, 83% perceive it as a problem for democracy in general, and 73% are concerned about disinformation online during pre-election periods.

Fake News is nothing new. It is just as old as humankin...

December 10, 2018

Now is an excellent time to think about your 2019 PR reading list and start the new year with big ideas. Whether you are a communications professional on the lookout for case studies from leaders in your field, an influencer learning how to revitalise your campaign strategy or, a chief executive wanting to improve the way you communicate, there is...

November 6, 2018

It’s been a little over 20 years since Tom Peters first coined the term “personal branding” in his Fast Company piece, “The Brand Called You.” The concept was simple: all workers must be in control of their own careers.

It sparked a phenomenon where many people started to perceive themselves as brands. It became all about having that distinct voice...

October 9, 2018

 

Podcasts are growing in popularity so much so that the number of people listening to podcasts each month has doubled in the US over the past five years.

Nevertheless, in Europe, they are still a relatively new phenomenon due to differences in media culture and technology use.

Particularly popular among younger audiences and digital natives, podcast...

September 24, 2018

The ability to communicate effectively with colleagues, partners, employees and stakeholders is essential, no matter what type of business you are in.

How are your communication skills? If you have any of the following habits, there’s a good chance that you are not communicating as effectively as you could be. Here are some bad practices to avoid to...

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