Unlocking the magic of communication

October 9, 2018

 

Podcasts are growing in popularity so much so that the number of people listening to podcasts each month has doubled in the US over the past five years.

Nevertheless, in Europe, they are still a relatively new phenomenon due to differences in media culture and technology use.

Particularly popular among younger audiences and digital natives, podcast...

September 24, 2018

The ability to communicate effectively with colleagues, partners, employees and stakeholders is essential, no matter what type of business you are in.

How are your communication skills? If you have any of the following habits, there’s a good chance that you are not communicating as effectively as you could be. Here are some bad practices to avoid to...

August 28, 2018

  

The term “quality content” gets thrown around a lot. Does anyone really know what that means? What makes content high-quality or compelling?

To connect through content, the key is to shift your perspective and view things the way your target audience would.  When it comes to making content more attractive, the secret is to make is easy to con...

July 20, 2018

Should brands use their advertising campaigns to take a social or political stance? For a long time, there has been an unspoken agreement between brands and stakeholders that it is safest to remain neutral when it comes to social and political issues.

But what happens when brands have reflected on their own morals and beliefs and no longer want to s...

June 13, 2018

Have you ever thought about how the specific color choices you make have a direct impact on the results of your content marketing?

While most communicators understand that good design is essential and can make an impact on how clients & stakeholders feel and how they respond, they are often unaware of just how important the color choices are.

Colors...

When the social media creators first developed their platforms, it was meant to be a digital space for friends and family to connect and share photos and interests.

They had no intention for their interactive platforms to be someday leveraged as the most powerful online marketing tools. Today, that’s exactly what social media platforms such as Faceb...

April 17, 2018

Artificial Intelligence is rapidly changing the environments of just about everything - from translation to speech recognition to jobs to decision-making processes. AI, with its thousands of promised benefits, is positioned to affect just about every business around the globe. But with all the hype surrounding what AI can automate and relieve human...

March 21, 2018

According to the 2017 Edelman Trust Barometer, 64% of the citizens in the EU are worried about fake news or false information being used as a weapon. 57% say that it is getting harder to tell whether a piece of news was produced by a respected media organisation.

 "Fake news" was Collins Dictionary’s official Word of the Year for 2017. However, fake...

March 6, 2018

One of the best corporate branding campaigns ever is that of Nike. When the company started, the products were made almost exclusively for marathon runners. When the fitness vogue emerged, the marketing department of the company knew they needed to take advantage of it to surpass Reebok which was their main competitor. The Just do it campaign was l...

February 21, 2018

The time you spend on marketing will likely mostly be spent on content. Content marketing comes with its challenges. Creating content requires that you master writing skills, video production, social media skills and project management.

Fortunately, technology is available to us to make content marketing not just better and created easier but also m...

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