Social Media Management Workshop

The Workshop on Social Media Management for Advocacy groups & Associations will enable Brussels and EU public affairs & communication professionals to plan, execute, and assess comprehensive and effective social media campaigns for their organisations.

Through a combination of an extensive presentation of the tools, case study analysis, and simulations, participants will increase their expertise in social media planning, campaign management, and analysis to craft an authentic and effective “voice” for their organisations.

Twitter, Facebook, LinkedIn and other social media have changed the rules of engagement. They have become vital tools in doing business and public affairs in Brussels.

An integrated and multi-channel social media strategy is now a must-have for organisations seeking to achieve their missions or business objectives, especially since social media is an extension of the most powerful form of marketing: word-of-mouth.

As a form of earned media, word-of-mouth recommendations from friends, family, and news articles, social media has risen because it is typically trusted more than paid media. All organisations, whether mission-driven or profit-driven, should learn to shape the public conversation about their products, services or missions.

This course is for participants with a basic knowledge of social media. Participants are kindly requested to bring their own laptop.

Participation fee : 790,00 EUROS (incl. VAT & lunch)

Programme objectives:

• Master social media communication principles and platforms

• Train on how to apply strategies and tactics to real projects

• Create successful content on the right channels at the right time

• Show how to implement an effective and comprehensive social media campaign

• Improve your own social media campaign or project that you are working on right now

• Acquire skills in social media management for more visibility, influence and business opportunities

Workshop programme:

09:00 : Registration

09:30 : Welcome: Introduction; Role of the Social Media Manager; Networks

10:00 : Social Media Strategy & Campaigns: Digital content marketing strategy; Storytelling; Share relevant content with your audience; Create a Social media policy

11:00 : Coffee break

11:15 : Facebook: How to find and reach your audience; How to get more followers and fans; Marketing rules; Successful Cases and failures

12.:45 : Lunch

13:45: Twitter : Introduction; How to create a persuasive profile; Marketing rules; Successful cases and failures

15:00: LinkedIn: Introduction; How to create a persuasive profile; How to increase your personal & organisation Linkedin brand; Successful cases and failures

16:30 : Question & answers

The trainers:

Stavros Papagianneas background:

Stavros is the author of the book Rebranding Europe. He is a well travelled communications leader with more than twenty years experience in strategic communications, media relations and social media. He is Managing Director of StP Communications a PR & crisis management consultancy in Brussels, providing tailored comms coaching, strategies and plans. He has worked as Communication Officer at the European Commission and as Press Officer and Spokesperson to various diplomatic missions in Brussels. He is the author of the books Powerful Online Communication & Rebranding Europe. Stavros has a Master in Communication Sciences from the VUB University Brussels and is fluent in Dutch, English, French and Greek. He has been listed by Euractiv in the TOP 40 EU Influencers 2017. Twitter : @StPapagianneas

Jennifer Baker background:

Jennifer Baker is a European journalist based in Brussels specialising in EU policy and legislation in the technology sector. She has written for ArsTechnica, ComputerWeekly, Macworld, PC World and The Register. She has been senior presenter on ViEUws and also features as an EU policy and tech expert on BBC Radio. She was named by Onalytica as one of the world's Top 100 Influencers on Data Security 2016. She is a member of the editorial advisory board of the Journal of Data Protection and Privacy – an academic publication that aims to be the gold standard in data protection, and is correspondent for the Association of Privacy Professionals (IAPP) publications The Privacy Advisor and the Daily Dashboard.

In November 2017, Jennifer was named by Politico as one of the Top 20 Women Shaping Brussels 2017. Twitter : @BrusselsGeek

To complete your registration please proceed to the payment of 790,00 EUROS (Incl. VAT & lunch) to the following Bank Account :

BE BE95 3631 3406 5558

Beneficiary : StP Communications

Ref: NAME - SOCIAL MEDIA WORKSHOP

Please note that registrations are considered valid only after receipt of payment.