Strategy & Public Relations
The design of a communication strategy is an art, not a science. We provide a structural approach to developing communication targets, how to reach them and with what messages. Because we want to know your business, we start with a lot of questions. We assist you with:
Setting of communication objectives
Identification of audiences
Development of key messages
Identification of tools and activities
Resources and timescales
Anticipation of crisis communication
Evaluation and performance
Accuracy, Authenticity and Interest” was the slogan of Ivy Lee, one of the founding fathers of public relations, creator of the press release and pioneer in the field of crisis communications. Almost 100 years later, this slogan remains at the core of sustainable public relations. Corporate reputation motivates stakeholders to support or confront companies. This makes building and protecting reputations a vital task of every organisation.
Our advice covers :
Organisation of PR campaigns
We have long-standing experience in the hospitality industry and a vast network to meet all requirements and, deliver the demands of a central-based PR agency and high-quality PR experts with a hands-on approach.We cover the following media markets for luxurious tourism, fashion and lifestyle: Austria, Belgium, Denmark, Finland, France, Germany, Luxembourg, Netherlands, Sweden & Switzerland.
Services: Market Analysis; Brand Management; Communication Strategy; Development Press Material; Organisation Press Events, Press Visits & Interviews; Drafting of Press Releases & Distribution; Drafting of Articles; Joint Meetings with Media; Representation at Trade Fairs; Organisation of Sales Visits; Sales Events & Sales Calls.