Strategy & Public Relations

 

Strategic Communication

 

The design of a communication strategy is an art, not a science. We provide a structural approach to developing communication targets, how to reach them and with what messages. Because we want to know your business, we start with a lot of questions. We assist you with:

 

Setting of communication objectives

Identification of audiences

Development of key messages

Identification of tools and activities

Resources and timescales

Anticipation of crisis communication

Evaluation and performance

 

 

Public Relations

 

Accuracy, Authenticity and Interest” was the slogan of Ivy Lee, one of the founding fathers of public relations, creator of the press release and pioneer in the field of crisis communications. Almost 100 years later, this slogan remains at the core of sustainable public relations. Corporate reputation motivates stakeholders to support or confront companies. This makes building and protecting reputations a vital task of every organisation.

 

Our advice covers :

Organisation of PR campaigns

Reputation management

Crisis communications

Copy-writing

Content marketing

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Place & Destination Branding

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We have long-standing experience in destination branding and a vast network to meet all requirements and, deliver the demands of a central-based PR agency and high-quality PR experts with a hands-on approach.We cover the following media markets for luxurious & cultural tourism, fashion and lifestyle: Austria, Belgium, Denmark, Finland, France, Germany, Netherlands & Switzerland.

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