Strategy & Public Relations

 

Strategic Communication

The design of a communication strategy is an art, not a science. We provide a structural approach to developing communication targets, how to reach them and with what messages. Because we want to know your business, we start with a lot of questions. We assist you with:

 

Setting of communication objectives

Identification of audiences

Development of key messages

Identification of tools and activities

Resources and timescales

Anticipation of crisis communication

Evaluation and performance

 

 

Public Relations & Reputation Management

Accuracy, Authenticity and Interest” was the slogan of Ivy Lee, one of the founding fathers of public relations, creator of the press release and pioneer in the field of crisis communications. Almost 100 years later, this slogan remains at the core of sustainable public relations. Corporate reputation motivates stakeholders to support or confront companies. This makes building and protecting reputations a vital task of every brand. Everything an organisation says and does influences its reputation. A good reputation is essential: it is a powerful tool for attracting customers, building trust, and earning loyalty.

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Crisis Communications, Media & External Engagement Strategy Training

We prepare organisations to manage crisis situations. We provide consultancy, training, advice and support in all stages of the crisis timeline: before, during & after. Training covers media engagement frameworks, journalist relations, interview techniques & simulations.

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Content marketing, storytelling & copywriting

We develop a content strategy that fits with your audience and produce the right content for your company.  We provide articles, opinion editorials, press releases, newsletters. We provide services in English, French, Italian, Dutch, German & Spanish.

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Place & Destination Branding

We have long-standing experience in destination branding and a vast network to meet all requirements and, deliver the demands of a central-based PR agency and high-quality PR experts with a hands-on approach.We cover the following media markets for luxurious & cultural tourism, fashion and lifestyle: Austria, Belgium, Denmark, Finland, France, Germany, Netherlands & Switzerland.

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