In the 2020s, brands face an environment where public sentiment can shift in an instant. A single stakeholder complaint, a social media post that goes viral, or a poorly timed response can quickly escalate into widespread scrutiny. Leaders and executives must make quick decisions, PR teams need to respond even faster, and reputations can shift in an instant. Today's PR trends focus on authenticity, trust, real-time engagement, AI-driven insights, and unified strategies that s

The role of public relations has always been about more than just media coverage. PR is about shaping perception, protecting reputation,...

Public diplomacy is not just a nice addition to foreign policy - it's a necessary component of strong national defence. It advances the...

Very glad to exchange with Italian President Mattarella - there was a lot to discuss. From competitiveness to EU defence, security, and...

Earlier this year, Mark Zuckerberg announced that fact-checking on Facebook and Instagram will soon be something of the past. This means...

Wishing you all the blessings and joys of Christmas and a bright year ahead! May the Christmas Season bring only happiness and joy to...

I can't believe 2024 is winding down. Now is the time of the year to think about your 2025 PR reading list and start the new year with...

Fundamentals for Communicating the United States of Europe Europe has been caught in the most complex crisis since WW II. Once the...

As the European Parliament in Brussels prepares for the upcoming hearings of the Commissioners-designate in early November, it is clear...

Marvel movies often portray large-scale conflicts with global consequences. Nowadays, the global geopolitical landscape is marked by...

New questions about how Christina Aguilera lost weight were raised by the singer's appearance at the Dolce & Gabbana show in Italy during...

The lack of a shared vision seems to be more harmful to the European project than is commonly acknowledged. The EU does not rely, as a...

All of us at StP Communications, we would like to wish you and your loved ones a Merry Christmas. Joy, peace, happiness and prosperity in...

Why we started with a YouTube Channel In Europe we don't have a real pan-European public sphere. A pan-European media system does not...

Whether social media is considered a blessing or a curse is a subject of significant social and scientific debate that can vary depending...

Trust matters and rules brand image. When you trust someone, you give them the benefit of the doubt. And if this person gets in trouble,...

In April 2018, I published a blog post trying to answer whether AI is truly a blessing as it’s presented itself to be - or a curse? The...

Current research shows a historical trend of associating public relations with unethical behaviour, such as lying, spin-doctoring, and...

Constantine II, the last King of Greece, who ruled for just three years during a turbulent period of the country's modern history that...

Now is the time of the year to think about your 2023 PR reading list and start the new year with great ideas and inspiration. As every...