As 2025 comes to a close, it is hard to believe how quickly the year has flown by. This transition period presents a valuable opportunity to reflect on your professional development and prepare for the upcoming year. With 2026 around the corner, my PR reading list will not only inspire you but also equip you with fresh ideas to tackle new challenges. As I do every December, I am excited to share my selected list of literature focused on top communication skills. The right boo
In the 2020s, brands face an environment where public sentiment can shift in an instant. A single stakeholder complaint, a social media post that goes viral, or a poorly timed response can quickly escalate into widespread scrutiny. Leaders and executives must make quick decisions, PR teams need to respond even faster, and reputations can shift in an instant. Today's PR trends focus on authenticity, trust, real-time engagement, AI-driven insights, and unified strategies that s
