Humanity is blessed by the wonders of the Internet. It connects the planet to an extent never experienced before in the history of mankind. Optimists rejoice in its capacity to emancipate whole peoples and nations without the complexities of structural development. However, one should start considering the implications of global connectivity. The Internet can be considered as a liberating power but is, at the same time, a dominating force. In the past year, American Tech Indu

Have you ever thought about how the specific color choices you make have a direct impact on the results of your content marketing? While most communicators understand that good design is essential and can make an impact on how clients & stakeholders feel and how they respond, they are often unaware of just how important the color choices are. Colors are fundamental in all aspects of communication. They have a direct impact on stakeholders, affecting their emotions and how the

In June 2015, BBC journalist Ahmen Khawaja, tweeted that Queen Elizabeth "has died." The reporter apparently considered a BBC practice for the woman's death to be real. Part of the repetition coincidentally occurred at a hospital that England's monarch was visiting for an annual check-up. The reporter, realising her mistake, immediately deleted the tweet and issued a "false alarm." She also claimed the mistake was the result of a "silly prank." The BBC contradicted Khawaja’s

Reputation has always been important, but probably never more so than in the digital age. Therefore, social media are indispensable communication channels and essential to all organisations. People want to see that there is a face behind organisations and businesses like political leaders, EU commissioners, spokespersons, business owners, CEOs, etc. Here are 7 tips you really need to take into consideration: 1. Be authentic and share your personality Social media is all abou