The book: Rebranding Europe provides key recommendations and describes what can be done to show in a simple and clear way what is the added value of the EU for the daily lives of its citizens.

It explores why EU communication fails and how to make it succeed. It examines the future of communication in Europe full of complex issues involving: the creation of a European public sphere, the European identity crisis,  multilingualism, the lessons learned from the Brexit campaigns,  challenging myths and populism, communicating Europe, grassroots communication and how to support quality journalism.