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  • Stavros Papagianneas

PR Must Read Books in 2023



Now is the time of the year to think about your 2023 PR reading list and start the new year with great ideas and inspiration. As every year in December, you will find below my list of communications skills literature. Sometimes books come into our lives just when we need them. Whether you are a professional on the lookout for case studies from leaders in your field, a chief executive, a mid-career expert or an entrepreneur wanting to improve the way you communicate, there is something in my list of PR & communications books for everyone.


1.When in Doubt, Make Applesauce!: Core Habits of the Masterful Public Relations Professional - Marc C. Whitt


I am deeply grateful to the author for asking me to be part of this project. Mark C. Whitt builds the business case for PR by convening leading global experts to share their insights on the impact of communications on organisational success. Together with other top PR experts of our industry from 6 countries, the author builds on what we can call the ultimate level of our profession — the 8 habits of a masterful public relations professional. In the publication, the author shares that a masterful public relations professional is a Model of Unquestionable Character and Integrity, an Effective and Strategic Communicator, an Exceptional Networker and Relationship-Builder, a “Big Picture” Thinker and Bold Doer, a Master of the Mission and Brand, an Embracer of Lifelong Learning and Available Communication Technologies, a Servant Leader, and one who is Resilient.


2.When the Headline Is You: An Insider's Guide to Handling the Media - Jeff Ansell


This book is a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing different news events from around the world.


3.Contagious: Why Things Catch On Paperback - Jonah Berger


In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender.


4.Embracing Chaos - Stavros Papagianneas


Embracing Chaos is about the value of communications and true leadership. It is about why humanity needs more empathy and compassion. The book describes the new normal due to the pandemic. It is a call for more empathy and compassion in the world and about the different crises during the last decade: the financial crisis, the identity crisis, the migration crisis, the Brexit crisis, the COVID19 crisis and the climate crisis. We live on the edge, from crisis to crisis, and one of the main things we can do is become more resilient and respect our planet.


5.For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations - Ronn Torossian


It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive - and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, For Immediate Release, Ronn Torossian reveals how public relations can do just that - while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving crises quickly; and improving first page results on the most powerful search engine in the world.


Photo J. Anisenko

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