Now is a good time to think about your 2018 PR reading list. Christmas is approaching and you are looking for the ideal gift for family, friends, and of course, your clients and stakeholders. Books about communication is a fantastic idea. PR used to be all about gaining exposure and generating buzz for organisations through the media, but with content marketing, new technologies and social media coming to the forefront during the last years, comms must continuously adapt. Leaders are constant learners, always looking to explore fresh ideas in influencing evolving audiences. That is why I am often asked to recommend good books for PR and communications. This is my must read list for 2018: 1.