
10 Essential Steps in Crisis Communications
In the digital age, crisis has become a part of our lives. An unexpected crisis, in combination with the immediacy of social media, makes crisis communication and reputation management critical. Whether it is an airplane catastrophe, a nuclear accident, an institutional crisis, a terrorist incident, a dioxin affair, a stock market crash or a company closing down, crisis has become an everyday topic. Crises can be complex with unpredictable effects for both private and public