
PR Must Read Books in 2018
Now is a good time to think about your 2018 PR reading list. Christmas is approaching and you are looking for the ideal gift for family, friends, and of course, your clients and stakeholders. Books about communication is a fantastic idea. PR used to be all about gaining exposure and generating buzz for organisations through the media, but with content marketing, new technologies and social media coming to the forefront during the last years, comms must continuously adapt. Lea