Now is a good time to think about your 2018 PR reading list. Christmas is approaching and you are looking for the ideal gift for family, friends, and of course, your clients and stakeholders. Books about communication is a fantastic idea. PR used to be all about gaining exposure and generating buzz for organisations through the media, but with content marketing, new technologies and social media coming to the forefront during the last years, comms must continuously adapt. Lea

About a month ago, I received a message from Euractiv, the pan-European media platform : "You are ranked among the Top 40 EU digital influencers. We are writing to invite you to join us at an event in Brussels". Wow, but how do you become an influencer - an authority in your field? How do you gain celebrity-like status on social media? Being an influencer means many things, but it really comes down to being someone who actually influences decisions of others. It’s not about

In the digital age, crisis has become a part of our lives. An unexpected crisis, in combination with the immediacy of social media, makes crisis communication and reputation management critical. Whether it is an airplane catastrophe, a nuclear accident, an institutional crisis, a terrorist incident, a dioxin affair, a stock market crash or a company closing down, crisis has become an everyday topic. Crises can be complex with unpredictable effects for both private and public