EU's foreign relations are designed to resolve conflicts and foster international understanding. They are based on diplomacy and respect...

Humanity is blessed by the wonders of the Internet. It connects the planet to an extent never experienced before in the history of...

The president of the European Commission Jean-Claude Juncker said that he regrets not intervening in the Brexit referendum and the EU...

Being a professional communicator in Brussels and the EU political system can be a challenge, and those of us entering this world for the...

Creating content is a resource-intensive activity. However, the harder part is arguably getting people to view that content. If you are...

According to the March 2018 Eurobarometer on fake news and online disinformation, 85% of the citizens in the EU perceive fake news as a...

Now is an excellent time to think about your 2019 PR reading list and start the new year with big ideas. Whether you are a communications...

It’s been a little over 20 years since Tom Peters first coined the term “personal branding” in his Fast Company piece, “The Brand Called...

Podcasts are growing in popularity so much so that the number of people listening to podcasts each month has doubled in the US over the...

The ability to communicate effectively with colleagues, partners, employees and stakeholders is essential, no matter what type of...

The term “quality content” gets thrown around a lot. Does anyone really know what that means? What makes content high-quality or...

Should brands use their advertising campaigns to take a social or political stance? For a long time, there has been an unspoken agreement...

Have you ever thought about how the specific color choices you make have a direct impact on the results of your content marketing? While...

When the social media creators first developed their platforms, it was meant to be a digital space for friends and family to connect and...

Artificial Intelligence is rapidly changing the environments of just about everything - from translation to speech recognition to jobs to...

According to the 2017 Edelman Trust Barometer, 64% of the citizens in the EU are worried about fake news or false information being used...

One of the best corporate branding campaigns ever is that of Nike. When the company started, the products were made almost exclusively...

The time you spend on marketing will likely mostly be spent on content. Content marketing comes with its challenges. Creating content...

Is there anyone who is not on Facebook ? Although it has become less exciting because of its overuse, it is still relevant to each...

The one thing that you will notice in almost all brand advocates is that they all have an emotional connection with the brand they are...