Stavros Papagianneas
Personal Branding is Paramount
It’s been a little over 20 years since Tom Peters first coined the term “personal branding” in his Fast Company piece, “The Brand Called...
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" The most important thing in communication is hearing what is not said ” Peter F. Drucker
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Stavros Papagianneas
Oct 9, 20183 min read
8 Great Podcasts on EU Affairs
Podcasts are growing in popularity so much so that the number of people listening to podcasts each month has doubled in the US over the...
2,781 views0 comments
Stavros Papagianneas
Sep 24, 20182 min read
Want to Improve Your Communication Skills? Avoid These Habits
The ability to communicate effectively with colleagues, partners, employees and stakeholders is essential, no matter what type of...
252 views0 comments
Stavros Papagianneas
Aug 28, 20183 min read
How to Make Your Content Monumental
The term “quality content” gets thrown around a lot. Does anyone really know what that means? What makes content high-quality or...
134 views0 comments
Stavros Papagianneas
Jul 20, 20182 min read
Why it is Risky to Connect a Brand to a Social or Political Movement
Should brands use their advertising campaigns to take a social or political stance? For a long time, there has been an unspoken agreement...
101 views0 comments
Stavros Papagianneas
Jun 13, 20182 min read
Content & Colors
Have you ever thought about how the specific color choices you make have a direct impact on the results of your content marketing? While...
227 views0 comments
Stavros Papagianneas
May 15, 20183 min read
The Value of Content Marketing and Social Media : The Virgin case
When the social media creators first developed their platforms, it was meant to be a digital space for friends and family to connect and...
393 views0 comments
Stavros Papagianneas
Apr 17, 20183 min read
AI : A Curse or a Blessing?
Artificial Intelligence is rapidly changing the environments of just about everything - from translation to speech recognition to jobs to...
590 views0 comments
Stavros Papagianneas
Mar 21, 20184 min read
How to Tackle Fake News
According to the 2017 Edelman Trust Barometer, 64% of the citizens in the EU are worried about fake news or false information being used...
238 views0 comments
Stavros Papagianneas
Mar 6, 20183 min read
Most Important Branding Trends in 2018
One of the best corporate branding campaigns ever is that of Nike. When the company started, the products were made almost exclusively...
114 views0 comments
Stavros Papagianneas
Feb 21, 20183 min read
7 Ways to Boost Your Content Marketing Efforts
The time you spend on marketing will likely mostly be spent on content. Content marketing comes with its challenges. Creating content...
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Stavros Papagianneas
Feb 6, 20183 min read
What Facebook’s News Feed Change Means for Communication Leaders
Is there anyone who is not on Facebook ? Although it has become less exciting because of its overuse, it is still relevant to each...
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Stavros Papagianneas
Jan 23, 20183 min read
Improving Brand Loyalty
The one thing that you will notice in almost all brand advocates is that they all have an emotional connection with the brand they are...
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Stavros Papagianneas
Jan 10, 20183 min read
How to Create a Social Media Policy for Your Organisation
In June 2015, BBC journalist Ahmen Khawaja, tweeted that Queen Elizabeth "has died." The reporter apparently considered a BBC practice...
546 views0 comments
Stavros Papagianneas
Dec 12, 20173 min read
PR Must Read Books in 2018
Now is a good time to think about your 2018 PR reading list. Christmas is approaching and you are looking for the ideal gift for family,...
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Stavros Papagianneas
Nov 28, 20173 min read
5 Tips for Becoming a Digital Influencer
About a month ago, I received a message from Euractiv, the pan-European media platform : "You are ranked among the Top 40 EU digital...
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Stavros Papagianneas
Oct 24, 20174 min read
How to communicate successfully your EU-funded project
In the projects funded by the EU like Horizon 2020, ERASMUS, INTERREG, ENPI or CAP the work package of communication and dissemination is...
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Stavros Papagianneas
Sep 29, 20174 min read
Trust me, content will stay king in 2018
In January 1996, Bill Gates wrote an essay titled "Content is King", which was published on the Microsoft website. He begins by saying:...
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Stavros Papagianneas
Aug 29, 20178 min read
10 Essential Steps in Crisis Communications
In the digital age, crisis has become a part of our lives. An unexpected crisis, in combination with the immediacy of social media, makes...
396 views0 comments
Stavros Papagianneas
Jul 28, 20175 min read
Rebranding Europe: the book
In recent years the EU has spent a lot of time and money on communicating with its citizens, explaining its policies and its purpose....
986 views0 comments
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