Stavros Papagianneas
What Facebook’s News Feed Change Means for Communication Leaders
Is there anyone who is not on Facebook ? Although it has become less exciting because of its overuse, it is still relevant to each...
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" The most important thing in communication is hearing what is not said ” Peter F. Drucker
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Stavros Papagianneas
- Jan 23, 2018
- 3 min
Improving Brand Loyalty
The one thing that you will notice in almost all brand advocates is that they all have an emotional connection with the brand they are...
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Stavros Papagianneas
- Jan 10, 2018
- 3 min
How to Create a Social Media Policy for Your Organisation
In June 2015, BBC journalist Ahmen Khawaja, tweeted that Queen Elizabeth "has died." The reporter apparently considered a BBC practice...
540 views0 comments
Stavros Papagianneas
- Dec 12, 2017
- 3 min
PR Must Read Books in 2018
Now is a good time to think about your 2018 PR reading list. Christmas is approaching and you are looking for the ideal gift for family,...
2,404 views0 comments
Stavros Papagianneas
- Nov 28, 2017
- 3 min
5 Tips for Becoming a Digital Influencer
About a month ago, I received a message from Euractiv, the pan-European media platform : "You are ranked among the Top 40 EU digital...
434 views0 comments
Stavros Papagianneas
- Oct 24, 2017
- 4 min
How to communicate successfully your EU-funded project
In the projects funded by the EU like Horizon 2020, ERASMUS, INTERREG, ENPI or CAP the work package of communication and dissemination is...
837 views0 comments
Stavros Papagianneas
- Sep 29, 2017
- 4 min
Trust me, content will stay king in 2018
In January 1996, Bill Gates wrote an essay titled "Content is King", which was published on the Microsoft website. He begins by saying:...
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Stavros Papagianneas
- Aug 29, 2017
- 8 min
10 Essential Steps in Crisis Communications
In the digital age, crisis has become a part of our lives. An unexpected crisis, in combination with the immediacy of social media, makes...
391 views0 comments
Stavros Papagianneas
- Jul 28, 2017
- 5 min
Rebranding Europe: the book
In recent years the EU has spent a lot of time and money on communicating with its citizens, explaining its policies and its purpose....
935 views0 comments
Stavros Papagianneas
- May 19, 2017
- 4 min
4 Tips for Dealing with Online Criticism
Finding the courage to express yourself is not always an easy thing to do. While the internet provides many tools to share our opinions,...
172 views0 comments
Stavros Papagianneas
- Dec 14, 2016
- 3 min
PR Must Read Books in 2017
So, it is officially the holiday season, and you are looking for the ideal gift for family, friends, and of course, your clients and...
2,005 views0 comments
Stavros Papagianneas
- Jul 18, 2016
- 2 min
51 Steps to a Powerful Communication
I bought my first laptop, a Toshiba Satellite 110 CS, back in 1996. It possessed an 11,3" STN colour screen with a resolution of 800 x...
180 views0 comments
Stavros Papagianneas
- Jun 22, 2016
- 5 min
Brexit: Communication & Political Lying
In June 2016, Labour MP Jo Cox has been shot dead in the UK by a man shouting "Britain First". Both "Stronger In" and "Vote Leave" camps...
105 views0 comments
Stavros Papagianneas
- Apr 4, 2016
- 2 min
How to Build a Social Media Strategy That Works
You may have an excellent product, service or idea, but if you are not able to communicate it in an outstanding manner, you are quite...
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Stavros Papagianneas
- Mar 7, 2016
- 3 min
5 steps to successfully managing your online reputation
In the book Trust Inc. Strategies for Building your Company’s most Valuable Asset, Robert Easton notes that "trust is an essential agent...
146 views0 comments
Stavros Papagianneas
- Jan 22, 2016
- 3 min
What your online video strategy should look like
Video is the perfect medium for attracting the attention of busy audiences. It enables storytelling in a short but unforgettable way that...
127 views0 comments
Stavros Papagianneas
- Dec 17, 2015
- 3 min
7 Top Social Media Predictions For 2016
Social media is growing and it is growing fast. There are now more than 2 billion active social media users worldwide and that number is...
28 views0 comments
Stavros Papagianneas
- Nov 23, 2015
- 3 min
How to use social media in crisis situations
French and Belgian authorities are tracking down the terrorists suspected of organising attacks in Paris on Friday 13 November 2015. As...
218 views0 comments
Stavros Papagianneas
- Sep 5, 2015
- 3 min
Content marketing: the art of corporate storytelling
I have never regretted my choice to study communication. I studied what I love and today I can do what I love. I was influenced by the...
210 views0 comments
Stavros Papagianneas
- Aug 17, 2015
- 6 min
How to avoid offending your international business partners
I grew up in Belgium and Greece. As son of a Greek maritime officer I have been in contact with foreign cultures since I was a child....
203 views0 comments
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