Content marketing: the art of corporate storytelling

I have never regretted my choice to study communication. I studied what I love and today I can do what I love. I was influenced by the film All the President’s Men, a 1976 production with Robert Redford and Dustin Hoffman, which dramatises Washington Post reporters Bob Woodward and Carl Bernstein's investigation of the Watergate scandal. The movie is probably one of the most highly mythologized episodes in the history of journalism and its powerful and heroic story changed my life. Storytelling is persuasive and moves people. The desire to share as much as to consume stories appears to be just as instinctive. We tell stories during our whole life and there is not a day on the entire planet t

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