Now is an excellent time to think about your 2020 PR reading list and start the new year with big ideas. Whether you are a communications...

According to the March 2018 Eurobarometer on fake news and online disinformation, 85% of the citizens in the EU perceive fake news as a...

Now is an excellent time to think about your 2019 PR reading list and start the new year with big ideas. Whether you are a communications...

It’s been a little over 20 years since Tom Peters first coined the term “personal branding” in his Fast Company piece, “The Brand Called...

The ability to communicate effectively with colleagues, partners, employees and stakeholders is essential, no matter what type of...

One of the best corporate branding campaigns ever is that of Nike. When the company started, the products were made almost exclusively...

Is there anyone who is not on Facebook ? Although it has become less exciting because of its overuse, it is still relevant to each...

The one thing that you will notice in almost all brand advocates is that they all have an emotional connection with the brand they are...

Now is a good time to think about your 2018 PR reading list. Christmas is approaching and you are looking for the ideal gift for family,...

About a month ago, I received a message from Euractiv, the pan-European media platform : "You are ranked among the Top 40 EU digital...

In January 1996, Bill Gates wrote an essay titled "Content is King", which was published on the Microsoft website. He begins by saying:...