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" The most important thing in communication is hearing what is not said ” Peter F. Drucker
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PR Must Read Books in 2020
Now is an excellent time to think about your 2020 PR reading list and start the new year with big ideas. Whether you are a communications...

Stavros Papagianneas
Nov 28, 20192 min read
269 views
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The EU Battle Against Fake News
According to the March 2018 Eurobarometer on fake news and online disinformation, 85% of the citizens in the EU perceive fake news as a...

Stavros Papagianneas
Jan 15, 20195 min read
232 views
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PR Must Read Books in 2019
Now is an excellent time to think about your 2019 PR reading list and start the new year with big ideas. Whether you are a communications...

Stavros Papagianneas
Dec 10, 20183 min read
1,145 views
0 comments


Personal Branding is Paramount
It’s been a little over 20 years since Tom Peters first coined the term “personal branding” in his Fast Company piece, “The Brand Called...

Stavros Papagianneas
Nov 6, 20183 min read
149 views
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Want to Improve Your Communication Skills? Avoid These Habits
The ability to communicate effectively with colleagues, partners, employees and stakeholders is essential, no matter what type of...

Stavros Papagianneas
Sep 24, 20182 min read
252 views
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Most Important Branding Trends in 2018
One of the best corporate branding campaigns ever is that of Nike. When the company started, the products were made almost exclusively...

Stavros Papagianneas
Mar 6, 20183 min read
114 views
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What Facebook’s News Feed Change Means for Communication Leaders
Is there anyone who is not on Facebook ? Although it has become less exciting because of its overuse, it is still relevant to each...

Stavros Papagianneas
Feb 6, 20183 min read
122 views
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Improving Brand Loyalty
The one thing that you will notice in almost all brand advocates is that they all have an emotional connection with the brand they are...

Stavros Papagianneas
Jan 23, 20183 min read
131 views
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PR Must Read Books in 2018
Now is a good time to think about your 2018 PR reading list. Christmas is approaching and you are looking for the ideal gift for family,...

Stavros Papagianneas
Dec 12, 20173 min read
2,420 views
0 comments


5 Tips for Becoming a Digital Influencer
About a month ago, I received a message from Euractiv, the pan-European media platform : "You are ranked among the Top 40 EU digital...

Stavros Papagianneas
Nov 28, 20173 min read
437 views
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Trust me, content will stay king in 2018
In January 1996, Bill Gates wrote an essay titled "Content is King", which was published on the Microsoft website. He begins by saying:...

Stavros Papagianneas
Sep 29, 20174 min read
95 views
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