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" The most important thing in communication is hearing what is not said ” Peter F. Drucker
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PR Must Read Books in 2020
Now is an excellent time to think about your 2020 PR reading list and start the new year with big ideas. Whether you are a communications...

Stavros Papagianneas
Nov 28, 20192 min read


PR Must Read Books in 2019
Now is an excellent time to think about your 2019 PR reading list and start the new year with big ideas. Whether you are a communications...

Stavros Papagianneas
Dec 10, 20183 min read


Improving Brand Loyalty
The one thing that you will notice in almost all brand advocates is that they all have an emotional connection with the brand they are...

Stavros Papagianneas
Jan 23, 20183 min read


How to Create a Social Media Policy for Your Organisation
In June 2015, BBC journalist Ahmen Khawaja, tweeted that Queen Elizabeth "has died." The reporter apparently considered a BBC practice...

Stavros Papagianneas
Jan 10, 20183 min read


PR Must Read Books in 2018
Now is a good time to think about your 2018 PR reading list. Christmas is approaching and you are looking for the ideal gift for family,...

Stavros Papagianneas
Dec 12, 20173 min read


5 Tips for Becoming a Digital Influencer
About a month ago, I received a message from Euractiv, the pan-European media platform : "You are ranked among the Top 40 EU digital...

Stavros Papagianneas
Nov 28, 20173 min read


10 Essential Steps in Crisis Communications
In the digital age, crisis has become a part of our lives. An unexpected crisis, in combination with the immediacy of social media, makes...

Stavros Papagianneas
Aug 29, 20178 min read


5 steps to successfully managing your online reputation
In the book Trust Inc. Strategies for Building your Company’s most Valuable Asset, Robert Easton notes that "trust is an essential agent...

Stavros Papagianneas
Mar 7, 20163 min read


How to avoid offending your international business partners
I grew up in Belgium and Greece. As son of a Greek maritime officer I have been in contact with foreign cultures since I was a child....

Stavros Papagianneas
Aug 17, 20156 min read
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