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The EU Battle Against Fake News

Stavros Papagianneas

Jan 15, 2019
5 min

The EU Battle Against Fake News

According to the March 2018 Eurobarometer on fake news and online disinformation, 85% of the citizens in the EU perceive fake news as a problem in their country, 83% perceive it as a problem for democracy in general, and 73% are concerned about disinformation online during pre-election periods. Fake News is nothing new. It is just as old as humankind. In the Iliad, the Trojans fell for a fake horse. Procopius, a Byzantine historian of the 6th century AC, produced dubious info

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Stavros Papagianneas

Jan 23, 2018
3 min

Improving Brand Loyalty

The one thing that you will notice in almost all brand advocates is that they all have an emotional connection with the brand they are loyal to. They even feel that they are being personally attacked when someone says anything negative about the brand. But how do you get people to feel this way about your organisation? How do you get them to invest their feelings into your cause, your products or services? To win your stakeholders and customers’ loyalty, you need to engage on

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How to Create a Social Media Policy for Your Organisation

Stavros Papagianneas

Jan 10, 2018
3 min

How to Create a Social Media Policy for Your Organisation

In June 2015, BBC journalist Ahmen Khawaja, tweeted that Queen Elizabeth "has died." The reporter apparently considered a BBC practice for the woman's death to be real. Part of the repetition coincidentally occurred at a hospital that England's monarch was visiting for an annual check-up. The reporter, realising her mistake, immediately deleted the tweet and issued a "false alarm." She also claimed the mistake was the result of a "silly prank." The BBC contradicted Khawaja’s

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How to communicate successfully your EU-funded project

Stavros Papagianneas

Oct 24, 2017
4 min

How to communicate successfully your EU-funded project

In the projects funded by the EU like Horizon 2020, ERASMUS, INTERREG, ENPI or CAP the work package of communication and dissemination is a key element. Progress and important results need to be communicated through different channels in order to show that these projects are relevant to everyday lives. To demonstrate how they can create jobs, fight diseases, introduce novel technologies or make our lives more comfortable. Here are 7 tips on how to communicate successfully you

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Trust me, content will stay king in 2018

Stavros Papagianneas

Sep 29, 2017
4 min

Trust me, content will stay king in 2018

In January 1996, Bill Gates wrote an essay titled "Content is King", which was published on the Microsoft website. He begins by saying: "Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting." More than two decades later, needless to say that Gates was right in his predictions. Internet has brought us several new mainstream communication tools, which revolutionary saved us time in creation and delivery of content. In sev

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10 Essential Steps in Crisis Communications

Stavros Papagianneas

Aug 29, 2017
8 min

10 Essential Steps in Crisis Communications

In the digital age, crisis has become a part of our lives. An unexpected crisis, in combination with the immediacy of social media, makes crisis communication and reputation management critical. Whether it is an airplane catastrophe, a nuclear accident, an institutional crisis, a terrorist incident, a dioxin affair, a stock market crash or a company closing down, crisis has become an everyday topic. Crises can be complex with unpredictable effects for both private and public

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How to avoid offending your international business partners

Stavros Papagianneas

Aug 17, 2015
6 min

How to avoid offending your international business partners

I grew up in Belgium and Greece. As son of a Greek maritime officer I have been in contact with foreign cultures since I was a child. Some times traveling with my father. Other times impressed by the amazing stories he had to tell when coming back home from his journeys in the 60’s and 70s in countries like Canada, Argentina, the Soviet Union, Japan or China. Intercultural communication is one of most ancient human activities. It is a form of communication that aims to shar

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Media relations and reputation management top tips

Stavros Papagianneas

Mar 29, 2015
4 min

Media relations and reputation management top tips

Is it really eleven years ago that Cyprus became a member of the EU, during the largest-ever round of enlargement? I have a fairly vivid recollection of 2004, a turning point in Cyprus political history. The referendum rejection of the UN reunification plan by the Greek Cypriots had as result the complete isolation of the tiny Republic in international politics. I was then Press Officer at the EU Permanent Representation and the Embassy of Cyprus in Brussels. Therefore, I

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