Now is an excellent time to think about your 2019 PR reading list and start the new year with big ideas. Whether you are a communications...

It’s been a little over 20 years since Tom Peters first coined the term “personal branding” in his Fast Company piece, “The Brand Called...

The term “quality content” gets thrown around a lot. Does anyone really know what that means? What makes content high-quality or...

Should brands use their advertising campaigns to take a social or political stance? For a long time, there has been an unspoken agreement...

One of the best corporate branding campaigns ever is that of Nike. When the company started, the products were made almost exclusively...

The one thing that you will notice in almost all brand advocates is that they all have an emotional connection with the brand they are...

Now is a good time to think about your 2018 PR reading list. Christmas is approaching and you are looking for the ideal gift for family,...

About a month ago, I received a message from Euractiv, the pan-European media platform : "You are ranked among the Top 40 EU digital...

In the projects funded by the EU like Horizon 2020, ERASMUS, INTERREG, ENPI or CAP the work package of communication and dissemination is...

In January 1996, Bill Gates wrote an essay titled "Content is King", which was published on the Microsoft website. He begins by saying:...

In recent years the EU has spent a lot of time and money on communicating with its citizens, explaining its policies and its purpose....

Is it really eleven years ago that Cyprus became a member of the EU, during the largest-ever round of enlargement? I have a fairly...

​ “Accuracy, Authenticity and Interest” was the slogan of Ivy Lee, one of the founding fathers of public relations, creator of the press...