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" The most important thing in communication is hearing what is not said ” Peter F. Drucker
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Lessons in Leadership
The day the earth stood still. Our world needs more empathy and compassion. In the 1980s, long before the internet changed how we do...

Stavros Papagianneas
Mar 25, 20204 min read
263 views
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PR Must Read Books in 2020
Now is an excellent time to think about your 2020 PR reading list and start the new year with big ideas. Whether you are a communications...

Stavros Papagianneas
Nov 28, 20192 min read
265 views
0 comments


Cultural Diplomacy: A Strategic Narrative for the EU
EU's foreign relations are designed to resolve conflicts and foster international understanding. They are based on diplomacy and respect...
Leander Papagianneas
Sep 30, 20192 min read
350 views
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Strategy for Reaching Policymakers
Being a professional communicator in Brussels and the EU political system can be a challenge, and those of us entering this world for the...

Stavros Papagianneas
Apr 2, 20193 min read
1,051 views
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PR Must Read Books in 2019
Now is an excellent time to think about your 2019 PR reading list and start the new year with big ideas. Whether you are a communications...

Stavros Papagianneas
Dec 10, 20183 min read
1,145 views
0 comments


Want to Improve Your Communication Skills? Avoid These Habits
The ability to communicate effectively with colleagues, partners, employees and stakeholders is essential, no matter what type of...

Stavros Papagianneas
Sep 24, 20182 min read
252 views
0 comments


How to Make Your Content Monumental
The term “quality content” gets thrown around a lot. Does anyone really know what that means? What makes content high-quality or...

Stavros Papagianneas
Aug 28, 20183 min read
136 views
0 comments


Content & Colors
Have you ever thought about how the specific color choices you make have a direct impact on the results of your content marketing? While...

Stavros Papagianneas
Jun 13, 20182 min read
227 views
0 comments


The Value of Content Marketing and Social Media : The Virgin case
When the social media creators first developed their platforms, it was meant to be a digital space for friends and family to connect and...

Stavros Papagianneas
May 15, 20183 min read
398 views
0 comments


Most Important Branding Trends in 2018
One of the best corporate branding campaigns ever is that of Nike. When the company started, the products were made almost exclusively...

Stavros Papagianneas
Mar 6, 20183 min read
114 views
0 comments


What Facebook’s News Feed Change Means for Communication Leaders
Is there anyone who is not on Facebook ? Although it has become less exciting because of its overuse, it is still relevant to each...

Stavros Papagianneas
Feb 6, 20183 min read
122 views
0 comments


4 Tips for Dealing with Online Criticism
Finding the courage to express yourself is not always an easy thing to do. While the internet provides many tools to share our opinions,...

Stavros Papagianneas
May 19, 20174 min read
192 views
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PR Must Read Books in 2017
So, it is officially the holiday season, and you are looking for the ideal gift for family, friends, and of course, your clients and...

Stavros Papagianneas
Dec 14, 20163 min read
2,013 views
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51 Steps to a Powerful Communication
I bought my first laptop, a Toshiba Satellite 110 CS, back in 1996. It possessed an 11,3" STN colour screen with a resolution of 800 x...

Stavros Papagianneas
Jul 18, 20162 min read
184 views
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Brexit: Communication & Political Lying
In June 2016, Labour MP Jo Cox has been shot dead in the UK by a man shouting "Britain First". Both "Stronger In" and "Vote Leave" camps...

Stavros Papagianneas
Jun 22, 20165 min read
108 views
0 comments


What your online video strategy should look like
Video is the perfect medium for attracting the attention of busy audiences. It enables storytelling in a short but unforgettable way that...

Stavros Papagianneas
Jan 22, 20163 min read
131 views
0 comments


Content marketing: the art of corporate storytelling
I have never regretted my choice to study communication. I studied what I love and today I can do what I love. I was influenced by the...

Stavros Papagianneas
Sep 5, 20153 min read
221 views
0 comments


How to avoid offending your international business partners
I grew up in Belgium and Greece. As son of a Greek maritime officer I have been in contact with foreign cultures since I was a child....

Stavros Papagianneas
Aug 17, 20156 min read
253 views
0 comments


8 strategic ways to communicate Europe
“Accuracy, Authenticity and Interest” was the slogan of Ivy Lee, one of the founding fathers of public relations, creator of the press...

Stavros Papagianneas
Feb 20, 20154 min read
882 views
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