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" The most important thing in communication is hearing what is not said ” Peter F. Drucker
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5 Tips for Becoming a Digital Influencer
About a month ago, I received a message from Euractiv, the pan-European media platform : "You are ranked among the Top 40 EU digital...

Stavros Papagianneas
Nov 28, 20173 min read


How to communicate successfully your EU-funded project
In the projects funded by the EU like Horizon 2020, ERASMUS, INTERREG, ENPI or CAP the work package of communication and dissemination is...

Stavros Papagianneas
Oct 24, 20174 min read


Trust me, content will stay king in 2018
In January 1996, Bill Gates wrote an essay titled "Content is King", which was published on the Microsoft website. He begins by saying:...

Stavros Papagianneas
Sep 29, 20174 min read


10 Essential Steps in Crisis Communications
In the digital age, crisis has become a part of our lives. An unexpected crisis, in combination with the immediacy of social media, makes...

Stavros Papagianneas
Aug 29, 20178 min read


Rebranding Europe: the book
In recent years the EU has spent a lot of time and money on communicating with its citizens, explaining its policies and its purpose....

Stavros Papagianneas
Jul 28, 20175 min read


4 Tips for Dealing with Online Criticism
Finding the courage to express yourself is not always an easy thing to do. While the internet provides many tools to share our opinions,...

Stavros Papagianneas
May 19, 20174 min read


PR Must Read Books in 2017
So, it is officially the holiday season, and you are looking for the ideal gift for family, friends, and of course, your clients and...

Stavros Papagianneas
Dec 14, 20163 min read


51 Steps to a Powerful Communication
I bought my first laptop, a Toshiba Satellite 110 CS, back in 1996. It possessed an 11,3" STN colour screen with a resolution of 800 x...

Stavros Papagianneas
Jul 18, 20162 min read


Brexit: Communication & Political Lying
In June 2016, Labour MP Jo Cox has been shot dead in the UK by a man shouting "Britain First". Both "Stronger In" and "Vote Leave" camps...

Stavros Papagianneas
Jun 22, 20165 min read


How to Build a Social Media Strategy That Works
You may have an excellent product, service or idea, but if you are not able to communicate it in an outstanding manner, you are quite...

Stavros Papagianneas
Apr 4, 20162 min read


5 steps to successfully managing your online reputation
In the book Trust Inc. Strategies for Building your Company’s most Valuable Asset, Robert Easton notes that "trust is an essential agent...

Stavros Papagianneas
Mar 7, 20163 min read


What your online video strategy should look like
Video is the perfect medium for attracting the attention of busy audiences. It enables storytelling in a short but unforgettable way that...

Stavros Papagianneas
Jan 22, 20163 min read


7 Top Social Media Predictions For 2016
Social media is growing and it is growing fast. There are now more than 2 billion active social media users worldwide and that number is...

Stavros Papagianneas
Dec 17, 20153 min read


How to use social media in crisis situations
French and Belgian authorities are tracking down the terrorists suspected of organising attacks in Paris on Friday 13 November 2015. As...

Stavros Papagianneas
Nov 23, 20153 min read


Content marketing: the art of corporate storytelling
I have never regretted my choice to study communication. I studied what I love and today I can do what I love. I was influenced by the...

Stavros Papagianneas
Sep 5, 20153 min read


How to avoid offending your international business partners
I grew up in Belgium and Greece. As son of a Greek maritime officer I have been in contact with foreign cultures since I was a child....

Stavros Papagianneas
Aug 17, 20156 min read


How to improve your social media presence in 2015
Reputation has always been important, but probably never more so than in the digital age. Therefore, social media are indispensable...

Stavros Papagianneas
May 5, 20153 min read


Media relations and reputation management top tips
Is it really eleven years ago that Cyprus became a member of the EU, during the largest-ever round of enlargement? I have a fairly...

Stavros Papagianneas
Mar 29, 20154 min read


8 strategic ways to communicate Europe
“Accuracy, Authenticity and Interest” was the slogan of Ivy Lee, one of the founding fathers of public relations, creator of the press...

Stavros Papagianneas
Feb 20, 20154 min read


Six valuable tips for your next event
Brussels, with its distinctly international flavor, famous historic monuments and memorable venues is one of the most cosmopolitan cities...

Stavros Papagianneas
Feb 4, 20154 min read
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